Bureaucrats at a provincial agency asking for billions to expand
transit in the GTA had exclusive access to premium tickets to the
Toronto International Film Festival and a Buffalo Bills game, the
Toronto Sun has learned.The sponsorship deals came to light because
Metrolinx had trouble managing two agreements in 2011 that yielded
premium tickets to the prestigious events.
The agreements forced
an internal audit and policy overhaul of its own promotional program,
according to documents obtained under provincial freedom of information
legislation.Weymouth is collecting gently used, dry cleaned jewelryfindings at
their Weymouth store.The reports show that $27,000 worth of NFL
tickets, some of which were intended to raise money for charity, were
sold to Metrolinx staff at a steeply discounted rate. The agency also
forked over $30,000 of taxpayer cash to the Toronto International Film
Festival (TIFF) to sponsor the event and in exchange received a bevy of
free tickets to red carpet events, film screenings and exclusive
parties.
In early 2011, Metrolinx began to ramp up its so-called
"promotional partnership" agreements as a way to "enhance brand
recognition." But by November the program was in trouble.In a memo dated
Nov. 28, 2011, director of strategic communications, Vasie
Papadopoulos, defended the program to Metrolinx President and CEO Bruce
McCuaig.
"Partnerships can serve as a vehicle to showcase the
value of Metrolinx and its operating division in the community," she
wrote.He saw the bracelet at a indoortracking store
while we were on a trip. "And also to facilitate the extension of those
brands in the non-commuter and leisure travel market by connecting
customers to unique cultural exhibitions and events."But Papadopoulos
went on to say that there was little oversight over the program, ticket
use was inconsistently tracked and she acknowledged Metrolinx's internal
audit department was reviewing the program.
In early June,
Metrolinx signed on as a promotional partner of TIFF. The agency gave
TIFF $30,000 in "seed money" to secure the deal and the 22-page contract
outlined a series of items that were to be provided by the sponsor.
McCuaig and Metrolinx Chief Financial Officer Robbert Siddall approved
the deal, Papadopoulos noted in the memo.
The festival gave
Metrolinx promotional placement in a number of its programs, banners and
advertisements. Metrolinx did the same for TIFF.Film festival officials
also gave Metrolinx 24 tickets to gala screenings, 32 tickets to
non-gala screenings, four invitations to the opening night gala film and
party, two invitations to the closing night gala party, two invitations
to the pre-opening cocktail reception and six more invitations to three
exclusive events. Two complimentary festival programs and film
schedules were also included in the deal.
No monetary value was
estimated for the tickets and merchandise provided to Metrolinx.When
contacted by the Toronto Sun, TIFF officials refused to disclose the
value of the tickets and merchandise provided to Metrolinx, citing
confidentiality rules.
In a note to the Sun, provided in advance
of the document disclosure, Metrolinx officials acknowledged they don't
know who used the TIFF tickets or for what purpose, but then go on to
say tickets were used in promotions for GO customers, some were given to
undisclosed charities and that some GO staff attended "certain TIFF
events."
But under the terms of the agreement, Metrolinx was
barred from using the tickets for fundraising,This is a universal black
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or promotional contests without express consent of TIFF.Meanwhile, in
early September 2011, Metrolinx staff begin working on a promotional
partnership with Rogers Centre for the Oct. 14 Buffalo Bills game
against the Washington Redskins. The strategic communications department
agreed to the deal as a way to reach out to non-commuters and leisure
travellers.
The deal was essentially an exchange of promotional
materials, with Metrolinx appearing in "Bills in Toronto" advertisements
and vice-versa. Papadopoulos wrote in the memo that Metrolinx did not
request tickets in the deal, but did receive 100 premium seats to the
game.Rogers Centre gave Metrolinx 50 VIP tickets valued at $320 a piece.
Their total value came in at $16,Cheap custom printed logo chinatungstenjewelry at
wholesale bulk prices.000. The agency also received 50 200 Level Club
seats worth $225 a piece. Their total value was $11,125.
In the
memo, Papadopoulos said the VIP tickets were provided so that senior
staff and general staff could attend the game to "evaluate the
appropriateness of the partnership and assess its value."
Eighteen
Metrolinx staffers attended the game using the $320 VIP tickets, with
some working at promotion booths at the event, the memo said. The
remaining 38 tickets were unused.Papadopoulo wrote that the 50 tickets,
worth $225 each, were to be raffled off to raise money for the United
Way. For some reason - not explained in the memo - staff were "confused"
by a silent auction held for the tickets and only one bid was
received.With less than a week to go before the game, and over $11,000
worth of tickets on their hands,Today, Thereone.com, a reliable customkeychain online
store, introduces its new arrival princess wedding dresses to
customers. GO Transit President Gary McNeil and Vice-President of
Customer Service Mary Proc decided to offer the tickets to staff at a
steep discount - selling the $225 stubs for $25 each, the memo said.
The
tickets were sold on a first-come, first-serve basis and all 50 were
snatched up. The memo provided a detailed list of all employees who took
advantage of the deal. The top buyer of tickets, with five to his name
was McNeil, who approved the fire-sale.Metrolinx spokesman Anne Marie
Aikins said McNeil bought the tickets to encourage other staff to
purchase them, but did not attend the game.
"The Bills game was
not as popular as hoped and the Rogers Centre was giving away the
tickets," Aikins wrote in an e-mail. "The GO president approved a price
of $25 per ticket given the short timelines and the desire to raise for
the United Way."The memo acknowledged that strategic communications
staff were cooperating with the internal audit department on a review of
the promotional partnership program and were to adopt a full set of
recommendations from the process. CEO McCuaig's oversight role was also
to be beefed up, the memo said.
"Any further promotional
partnership opportunities will be reviewed and approved by the CEO,"
Papadopoulos wrote.Metrolinx has also not provided the results of the
internal audit department's review of the promotional program.Neither
McCuaig nor McNeil were available for comment, despite repeated requests
for interviews.Aikins said as soon as the problems with promotional
program came to light, McCuaig took action. That included donating
tickets to charities, using tickets for fundraising, or destroying them
if they couldn't be returned.
Aikins said since 2011 Metrolinx
has continued to accept free tickets in four sponsorship deals including
TIFF, the "Bills in Toronto" series, the AGO and the CNE."We are always
concerned about protecting our good reputation which is why we took
steps to strengthen our rules and processes," she said.Records are now
kept of how tickets are used and Metrolinx no longer pays to sponsor
programs, Aikins said.Conservative MPP Frank Klees said the promotional
partnership problems speaks to larger issues within Metrolinx.
"Why
does Metrolinx have to sponsor anything?" he said. "Why does Metrolinx
have to be in the public relations business. Their job is to build and
manage transit."Klees, who has also been highly critical of Metrolinx's
handling of the Presto transit card, said the agency is becoming
unaccountable to the government.
"If they're doing this here, in
this corner of the organization, it begs the question what are they
doing elsewhere?"NDP MPP Rosario Marchese added the idea of provincial
employees getting premium tickets to TIFF and an NFL game will grate on
taxpayers."Should (Metrolinx) be sponsoring events and should the
benefits of those sponsorships be going to staff? If the senior
bureaucrats of that organization don't see that as a problem, I'm
sorry."
A further note provided prior to document disclosure
notes ticket policy has changed as of late 2011. Management directed
that going forward, complimentary tickets are to be refused or
redistributed in GO customer contests.
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