Now MasterCard has become the latest corporation to hedge its bets on
NFC, with the card scheme supplementing its PayPass NFC solution with a
virtual wallet that will allow consumers to pay for things in store
without the need for an NFC chip on their phone.
Card companies
like MasterCard and Visa have been arguing for a long time that their
main competitor is cash. If they can encourage more people to use
branded debit and credit cards for small payments, they stand to gain
significantly.Researchers at the Korean Advanced Institute of Science
and Technology have developed an buymosaic.
But as author Brett King explains, we could see the death of plastic cards before we see the death of cash.
Cash is anonymous, and anonymity is something PayPal, MasterCard and Visa all have reason to fear.
MasterCard’s
foray into wallet services includes a bunch of “value-added services”,
which it says include real-time alerts, loyalty programs, offers and
experiences. All of these rely heavily on customer data,All siliconebracelet comes with 5 Years Local Agent Warranty ! and mobile payments have the added benefit of location-based information.
PayPal’s
Here service, which allows consumers to pay for things by checking in
at a particular store, is all about helping retailers develop a greater
understanding of the purchase history of their customers.
MasterCard’s
MasterPass service puts the card giant in direct competition with
PayPal, since it won’t rely on customers exclusively using MasterCard
branded products.
In Australia, mobile payments deployments from
banks have focused heavily on iPhone — ANZ with GoMoney, and
Commonwealth Bank with Kaching, which both later extended to Android
devices. Neither has managed to make these work with NFC, at least not
on a large scale.We offers custom ultrasonicsensor parts in as fast as 1 day.
ANZ,
which is currently undertaking an NFC payments pilot with staff, is
conspicuously absent from the list of banks MasterCard has said will
trial the MasterPass service.
The road to payments nirvana is
littered with dozens of failed co-branded NFC payment trials that relied
too heavily on consumers choosing one type of phone and one payment
brand.
Google learnt this the hard way with Verizon blocking Google Wallet from its NFC-enabled Android handsets in the US.
Samsung
this week announced Visa’s NFC functionality would be built into all
future Samsung smartphones, but it’s yet another case of two brands
hoping they will have enough clout to move the market towards NFC.
The
scanning of QR Codes by smartphones is the latest NFC-bridge banks are
focusing their sights on, but this option could go the same way as NFC
cases, stickers and dongles, none of which have gained traction.
Meanwhile,
those that are keen to bypass banks and card schemes and their pesky
thirst for data have been busy building mobile apps for decentralised
digital currency Bitcoin.
Bitcoin may not deliver as much
anonymity as cash, but in a world where banks, card schemes, social
networks and retailers are increasingly finding ways to connect data on
consumers, it’s likely to keep chipping away at traditional banking.
Through extensive interviews with past and present industry insiders,New Ground-Based solarlamp
Tech Is Accurate Down To Just A Few Inches. scouring scores of
documents, and years of investigation, Moss unveils any number of tricks
and strategies intended to do one thing only: sell more products. If it
means endangering the health of the nation by boosting salt, fat and
sugar levels, so be it. As it stands, a third of Americans are obese.
The number one reason, according to Moss, is potato chips.
Among
his many findings, he writes about what scientists call “bliss spots,”
the point when the sugar and salt levels are just exactly right; the
point where you continue to want more, but don’t get bored or
overwhelmed by the flavor. The point where you don’t want to stop
eating. These levels are determined by labs designed to find them, and
“crave consultants” in white coats do the dirty work.
The amount
of research done on perfecting the desirability of junk food is
staggering. Frito-Lay had a research complex near Dallas, where nearly
500 chemists, psychologists and technicians conducted research costing
up to $30 million a year. Sadly they weren’t finding a cure for cancer,
but analyzing issues of crunch, mouth feel and aroma of snack items.
According to an excerpt from Moss’ book published in The Times, their
tools included a $40,Universal solarstreetlight
are useful for any project.000 device that simulates a chewing mouth to
test and perfect the chips, discovering things like the perfect break
point. (Most people like a chip that snaps with about four pounds of
pressure per square inch. Who knew?)
One of the most perfect
snacks ever invented, according to food scientist Steven Witherly, is
Cheetos. “This,” Witherly told Moss, “is one of the most marvelously
constructed foods on the planet, in terms of pure pleasure.” He
described a dozen attributes of the Cheetos that make the brain say
“more.” But the one he focused on most was the puff’s uncanny ability to
melt in the mouth. “It’s called vanishing caloric density,” Witherly
said. “If something melts down quickly, your brain thinks that there’s
no calories in it ... you can just keep eating it forever.”
沒有留言:
張貼留言