Take 17 years’ experience
as an often-harried personal assistant to celebrities, combine it with the
growing unwillingness of your typical 8-year-old to pick up his Legos, and what
do you get?
The Toydozer, Wyndmoor entrepreneur Amy Bradley’s effort to capture a vast worldwide market of busy parents unwilling to crawl under beds to pick up what their children can’t, or won’t.
Her creation has brought Bradley some of the fame once reserved for her glamorous clients in New York and L.A., with a recent appearance on Today, a big feature in Daily Candy, and favorable mentions on numerous "mom" blogs, as they’re known.
Fortune? Well, not yet. It’s only been two months, said Bradley, 43, who shares her Montgomery County house-turned-warehouse/call center with husband, Tyler, 43, and, of course, their second grader, Harry, 8, the Lego king who also produced Bradley’s first YouTube video.
Harry was able to hold the camera still for more than two minutes while filming her as she demonstrated the Toydozer.
But we’re getting ahead of ourselves. Bradley had a life before Toydozer, which was one part of the formula leading to the invention.
The Bradleys moved here from New York six years ago; they also had lived in Los Angeles. As a personal assistant— someone a celebrity hires expressly to make life easier — Bradley learned early on that "the simplest chore can take forever" and that "I always had to be on my toes."
"I always looked for ways to complete a task quickly and efficiently," she said, remembering that she would head in another direction if it looked as if the traffic light changing two blocks ahead would delay her.
And then there was Harry and his collection of Safari toys and Legos.
"There were hundreds of those little pieces everywhere," Bradley said, and as soon as Harry was old enough, he was given the task of making sure all of them were picked up and returned to the storage bins.
There came the point,Professional Manufacturer for ceramictile. as there always does, when Harry began balking at the cleanup because it "took too long."
So, Bradley said, she cut up an Adidas shoebox, using the piece she removed as a "brush" and the rest of the box as a "dustpan" into which all the little pieces were scooped "whoosh, whoosh, whoosh" in seconds.
The birth of the Toydozer (patent pending) came after she did an extensive search to see if there already were one on the market. Several prototypes in cardboard would follow, as Bradley tried to find the best way to push as many toys into the upright container for dumping into the storage bin.
"I talked to different manufacturers about tooling the Toydozer, but the cost was $60,000," she said.
At first dejected, Bradley quickly took on the design task herself, "to simplify,Industrialisierung des werkzeugbaus. making it easier to hold and lighter in weight so both adults and kids could use it."
Plastic would be the only option, and the product needed to store easily, she recalled thinking as she sat at her desk for three weeks diagraming various prototypes.
"I’d never drafted or designed before, and I knew it would be faster if I’d hired someone,An airpurifier is a device which removes contaminants from the air. but I thought I’d be able to figure it out," Bradley said.Trade organization for suppliers and distributors in the promotional products industry.
The whole process has made her a "little more confident" in herself. To create the computer-aided design of the prototype, she hired an engineer — one in China whose firm designed computer bags. She created the Toydozer logo herself after rejecting one she had hired someone else to design.
She also hired someone to do public relations — "couldn’t have gotten on the Today show if I had done it myself" — and a patent lawyer.
"This is one of those products that can be easily knocked off, patent pending or not," perhaps eventually forcing her to sell the idea to someone else who can take the Toydozer worldwide, Bradley said.
She turned to China for Toydozer’s tooling, which cost three times less than it would in the United States,Bathroom floortiles at Great Prices from Topps Tiles. she said, and to just across the California border in Mexico for manufacturing, because "the employer takes care of his workers and provides things like day care, while China was far away and scary."
The Toydozer, Wyndmoor entrepreneur Amy Bradley’s effort to capture a vast worldwide market of busy parents unwilling to crawl under beds to pick up what their children can’t, or won’t.
Her creation has brought Bradley some of the fame once reserved for her glamorous clients in New York and L.A., with a recent appearance on Today, a big feature in Daily Candy, and favorable mentions on numerous "mom" blogs, as they’re known.
Fortune? Well, not yet. It’s only been two months, said Bradley, 43, who shares her Montgomery County house-turned-warehouse/call center with husband, Tyler, 43, and, of course, their second grader, Harry, 8, the Lego king who also produced Bradley’s first YouTube video.
Harry was able to hold the camera still for more than two minutes while filming her as she demonstrated the Toydozer.
But we’re getting ahead of ourselves. Bradley had a life before Toydozer, which was one part of the formula leading to the invention.
The Bradleys moved here from New York six years ago; they also had lived in Los Angeles. As a personal assistant— someone a celebrity hires expressly to make life easier — Bradley learned early on that "the simplest chore can take forever" and that "I always had to be on my toes."
"I always looked for ways to complete a task quickly and efficiently," she said, remembering that she would head in another direction if it looked as if the traffic light changing two blocks ahead would delay her.
And then there was Harry and his collection of Safari toys and Legos.
"There were hundreds of those little pieces everywhere," Bradley said, and as soon as Harry was old enough, he was given the task of making sure all of them were picked up and returned to the storage bins.
There came the point,Professional Manufacturer for ceramictile. as there always does, when Harry began balking at the cleanup because it "took too long."
So, Bradley said, she cut up an Adidas shoebox, using the piece she removed as a "brush" and the rest of the box as a "dustpan" into which all the little pieces were scooped "whoosh, whoosh, whoosh" in seconds.
The birth of the Toydozer (patent pending) came after she did an extensive search to see if there already were one on the market. Several prototypes in cardboard would follow, as Bradley tried to find the best way to push as many toys into the upright container for dumping into the storage bin.
"I talked to different manufacturers about tooling the Toydozer, but the cost was $60,000," she said.
At first dejected, Bradley quickly took on the design task herself, "to simplify,Industrialisierung des werkzeugbaus. making it easier to hold and lighter in weight so both adults and kids could use it."
Plastic would be the only option, and the product needed to store easily, she recalled thinking as she sat at her desk for three weeks diagraming various prototypes.
"I’d never drafted or designed before, and I knew it would be faster if I’d hired someone,An airpurifier is a device which removes contaminants from the air. but I thought I’d be able to figure it out," Bradley said.Trade organization for suppliers and distributors in the promotional products industry.
The whole process has made her a "little more confident" in herself. To create the computer-aided design of the prototype, she hired an engineer — one in China whose firm designed computer bags. She created the Toydozer logo herself after rejecting one she had hired someone else to design.
She also hired someone to do public relations — "couldn’t have gotten on the Today show if I had done it myself" — and a patent lawyer.
"This is one of those products that can be easily knocked off, patent pending or not," perhaps eventually forcing her to sell the idea to someone else who can take the Toydozer worldwide, Bradley said.
She turned to China for Toydozer’s tooling, which cost three times less than it would in the United States,Bathroom floortiles at Great Prices from Topps Tiles. she said, and to just across the California border in Mexico for manufacturing, because "the employer takes care of his workers and provides things like day care, while China was far away and scary."
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