2011年6月29日 星期三

Making it Even Easier for Merchants to Reduce the Risk of Fraud

It use to be that merchants that accepted card-not-present (CNP) transactions were at significantly higher risk of fraud, chargebacks and cybercrime. The fraud prevention strategies required to protect their businesses from this kind of mischief were largely ineffective, often expensive and caused hassles in the customer experience or processing flow. Knowing this, Instamerchant.com, a progressive merchant account and credit card processing service, is proud to announce their newest add-on security solution that aims to remove the difficulties and limitations of existing fraud tools to further reduce the risk of fraud.

“We are constantly on the lookout to help our merchants fight fraud. This scoring tool will be a great tool for any merchant that wants to take their fraud prevention to the next level,” says David Standage, the owner of InstaMerchant.com.

Built in collaboration with their industry-leading fraud detection partner, Instamerchant.com’s latest fraud detection solution offers merchants of all sizes access to a sophisticated and comprehensive technology and, because it’s an add-on to their already expansive offering, merchants can avoid tedious and complex integration efforts.

This best-in-class fraud detection technology will help to identify and prevent chargebacks, as well as, it provides specific data on shopper behavior and trends to ensure merchants can appropriately acknowledge “good” customers. Additionally, it includes an automated, real-time scoring engine that evaluates the risk level of transaction data during the authorization process – creating merchant profiles that are unique and customized to handle scored transactions in several different ways.

Instamerchant.com is a known leader in fraud prevention and this newly released add-on technology is just another functional weapon in their arsenal of merchant protection. Above all, they are proud to provide an easy security solution that will remove all doubt and ultimately put more money in the pockets of their merchants.

Instamerchant.com provides every type of electronic payment which includes credit card processing, check guarantee, debit cards and gift cards for both retail and internet merchants. They work with all business types and sizes from home based Internet businesses to mom and pop retail stores, to large national chains. Instamerchant.com boasts one of the most competitive online merchant account solutions in the world.

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